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If a China tour brochure arrived in your inbox, the first thing to do is find three numbers before you look at the price: the cities, the nights, and who is responsible for the international flights and the visa. These three lines tell you what you are actually buying. The price is downstream of these facts.
A package that says "Beijing, Xi'an, Shanghai — 8 days" can mean four nights in Beijing or two. It can mean the flights are included or they are not. It can mean the visa is arranged or you are. These are not details to sort out later — they are the details that determine whether the quoted price has anything to do with the trip you want.
For a comparison of what different packages include and what they leave out, the package comparison page covers the price-label language in more detail. The short version: always find the three lines before comparing the price.
One other thing that matters in the brochure language: fixed departure versus your own vehicle. A fixed departure tour sells seats on a bus that leaves on a set date. A private ground trip uses a car and guide for your party only, on a schedule you set. The China ground model page covers what these two structures mean for the day-to-day experience.

The most common place a package misleads on value is the night count. Three patterns to watch for:
Against these facts, here is what a reasonable night count looks like for the three cities most commonly sold together:
If the package says Beijing in three nights and Xi'an in two, run the math: that is Beijing on day one, wall on day two, fly to Xi'an on day three, warriors on day four, wall on day five. Two of those five days are travel days. That is not a three-city itinerary — it is two cities in five days with a transfer.
The "highlights" in a brochure line usually translate into specific site days in the itinerary. Compare them against the night count before treating them as content.

The point where most buyers should stop comparing brochures and ask for a private quote is when the night count in the package does not match the cities the itinerary claims to cover — or when the package still says "join our group" or "small group of up to 16."
A private ground quote uses your names on the vehicle, your guide, and your schedule. The price is typically based on two people sharing the car and guide costs. If the party is larger or smaller, the per-person math changes — but the structure is different from a shared vehicle, regardless of how it is labeled in the brochure.
If the package in your inbox looks wrong — too few nights for the cities listed, too many shopping stops, or language that implies joining strangers — send the city and night count to us. We will tell you what the honest shape looks like for your party, or we will tell you the package is not wrong and you can proceed.
Send the city count and the nights per city — or the PDF — and we will come back with what the trip should actually cost on private ground, or with the specific reason the package you received is not a good fit.